Best Schools for Marketing

A 4-year bachelor’s in marketing degree develops the skills required for a range of entry-level marketing roles. The best marketing schools teach both traditional marketing and the skills needed for a successful digital marketing career. Here we rank the best colleges for marketing using a methodology that prioritizes earnings, debt, and return on investment.  

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20 of 413

#1 in Marketing | #26 in Business

University of Pennsylvania

Philadelphia, Pennsylvania

Economic score 0.70

Our economic score ranks programs based on a combination of payback and EarningsPlus. Lower scores are better. Check our methodology page for details and data sources.

Cost $26,138

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Earnings $117,639

Median earnings of all students 4 years after graduating.

Graduation rate 96%

Graduation rates below the school’s state average are shown in red. Schools with graduation rates in the bottom 25% nationally (49%) are not  displayed.

#2 in Marketing | #7 in Business

University of Florida

Gainesville, Florida

Economic score 0.74

Our economic score ranks programs based on a combination of payback and EarningsPlus. Lower scores are better. Check our methodology page for details and data sources.

Cost $6,275

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Earnings $67,098

Median earnings of all students 4 years after graduating.

Graduation rate 89%

Graduation rates below the school’s state average are shown in red. Schools with graduation rates in the bottom 25% nationally (49%) are not  displayed.

#3 in Marketing | #10 in Business

Florida State University

Tallahassee, Florida

Economic score 0.90

Our economic score ranks programs based on a combination of payback and EarningsPlus. Lower scores are better. Check our methodology page for details and data sources.

Cost $6,450

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Earnings $62,764

Median earnings of all students 4 years after graduating.

Graduation rate 84%

Graduation rates below the school’s state average are shown in red. Schools with graduation rates in the bottom 25% nationally (49%) are not  displayed.

#4 in Marketing | #8 in Business
Economic score 1.28

Our economic score ranks programs based on a combination of payback and EarningsPlus. Lower scores are better. Check our methodology page for details and data sources.

Cost $13,565

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Earnings $83,366

Median earnings of all students 4 years after graduating.

Graduation rate 84%

Graduation rates below the school’s state average are shown in red. Schools with graduation rates in the bottom 25% nationally (49%) are not  displayed.

#5 in Marketing | #20 in Business
Economic score 1.29

Our economic score ranks programs based on a combination of payback and EarningsPlus. Lower scores are better. Check our methodology page for details and data sources.

Cost $16,834

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Earnings $83,360

Median earnings of all students 4 years after graduating.

Graduation rate 89%

Graduation rates below the school’s state average are shown in red. Schools with graduation rates in the bottom 25% nationally (49%) are not  displayed.

#6 in Marketing | #16 in Business
Economic score 1.31

Our economic score ranks programs based on a combination of payback and EarningsPlus. Lower scores are better. Check our methodology page for details and data sources.

Cost $16,109

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Earnings $78,864

Median earnings of all students 4 years after graduating.

Graduation rate 88%

Graduation rates below the school’s state average are shown in red. Schools with graduation rates in the bottom 25% nationally (49%) are not  displayed.

#7 in Marketing | #21 in Business

University of Utah

Salt Lake City, Utah

Economic score 1.45

Our economic score ranks programs based on a combination of payback and EarningsPlus. Lower scores are better. Check our methodology page for details and data sources.

Cost $9,422

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Earnings $68,614

Median earnings of all students 4 years after graduating.

Graduation rate 74%

Graduation rates below the school’s state average are shown in red. Schools with graduation rates in the bottom 25% nationally (49%) are not  displayed.

#8 in Marketing | #39 in Business
Economic score 1.50

Our economic score ranks programs based on a combination of payback and EarningsPlus. Lower scores are better. Check our methodology page for details and data sources.

Cost $16,318

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Earnings $76,482

Median earnings of all students 4 years after graduating.

Graduation rate 84%

Graduation rates below the school’s state average are shown in red. Schools with graduation rates in the bottom 25% nationally (49%) are not  displayed.

#9 in Marketing
Economic score 1.53

Our economic score ranks programs based on a combination of payback and EarningsPlus. Lower scores are better. Check our methodology page for details and data sources.

Cost $20,768

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Earnings $78,896

Median earnings of all students 4 years after graduating.

Graduation rate 95%

Graduation rates below the school’s state average are shown in red. Schools with graduation rates in the bottom 25% nationally (49%) are not  displayed.

#10 in Marketing | #14 in Business
Economic score 1.54

Our economic score ranks programs based on a combination of payback and EarningsPlus. Lower scores are better. Check our methodology page for details and data sources.

Cost $16,590

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Earnings $77,908

Median earnings of all students 4 years after graduating.

Graduation rate 85%

Graduation rates below the school’s state average are shown in red. Schools with graduation rates in the bottom 25% nationally (49%) are not  displayed.

#11 in Marketing | #73 in Business

Georgetown University

Washington, District of Columbia

Economic score 1.59

Our economic score ranks programs based on a combination of payback and EarningsPlus. Lower scores are better. Check our methodology page for details and data sources.

Cost $35,965

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Earnings $95,343

Median earnings of all students 4 years after graduating.

Graduation rate 94%

Graduation rates below the school’s state average are shown in red. Schools with graduation rates in the bottom 25% nationally (49%) are not  displayed.

#12 in Marketing | #47 in Business

Michigan State University

East Lansing, Michigan

Economic score 1.60

Our economic score ranks programs based on a combination of payback and EarningsPlus. Lower scores are better. Check our methodology page for details and data sources.

Cost $19,449

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Earnings $78,148

Median earnings of all students 4 years after graduating.

Graduation rate 84%

Graduation rates below the school’s state average are shown in red. Schools with graduation rates in the bottom 25% nationally (49%) are not  displayed.

#13 in Marketing | #33 in Business
Economic score 1.61

Our economic score ranks programs based on a combination of payback and EarningsPlus. Lower scores are better. Check our methodology page for details and data sources.

Cost $12,817

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Earnings $68,619

Median earnings of all students 4 years after graduating.

Graduation rate 69%

Graduation rates below the school’s state average are shown in red. Schools with graduation rates in the bottom 25% nationally (49%) are not  displayed.

#14 in Marketing | #28 in Business
Economic score 1.65

Our economic score ranks programs based on a combination of payback and EarningsPlus. Lower scores are better. Check our methodology page for details and data sources.

Cost $18,850

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Earnings $74,178

Median earnings of all students 4 years after graduating.

Graduation rate 85%

Graduation rates below the school’s state average are shown in red. Schools with graduation rates in the bottom 25% nationally (49%) are not  displayed.

#15 in Marketing | #118 in Business

University of Arizona

Tucson, Arizona

Economic score 1.73

Our economic score ranks programs based on a combination of payback and EarningsPlus. Lower scores are better. Check our methodology page for details and data sources.

Cost $14,721

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Earnings $70,338

Median earnings of all students 4 years after graduating.

Graduation rate 67%

Graduation rates below the school’s state average are shown in red. Schools with graduation rates in the bottom 25% nationally (49%) are not  displayed.

#16 in Marketing | #92 in Business

Central Michigan University

Mount Pleasant, Michigan

Economic score 1.77

Our economic score ranks programs based on a combination of payback and EarningsPlus. Lower scores are better. Check our methodology page for details and data sources.

Cost $14,630

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Earnings $69,950

Median earnings of all students 4 years after graduating.

Graduation rate 66%

Graduation rates below the school’s state average are shown in red. Schools with graduation rates in the bottom 25% nationally (49%) are not  displayed.

#17 in Marketing | #49 in Business
Economic score 1.79

Our economic score ranks programs based on a combination of payback and EarningsPlus. Lower scores are better. Check our methodology page for details and data sources.

Cost $12,102

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Earnings $66,233

Median earnings of all students 4 years after graduating.

Graduation rate 62%

Graduation rates below the school’s state average are shown in red. Schools with graduation rates in the bottom 25% nationally (49%) are not  displayed.

#18 in Marketing | #87 in Business

University of Georgia

Athens, Georgia

Economic score 1.81

Our economic score ranks programs based on a combination of payback and EarningsPlus. Lower scores are better. Check our methodology page for details and data sources.

Cost $15,117

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Earnings $66,940

Median earnings of all students 4 years after graduating.

Graduation rate 87%

Graduation rates below the school’s state average are shown in red. Schools with graduation rates in the bottom 25% nationally (49%) are not  displayed.

#19 in Marketing | #55 in Business

University of Oklahoma

Norman, Oklahoma

Economic score 1.83

Our economic score ranks programs based on a combination of payback and EarningsPlus. Lower scores are better. Check our methodology page for details and data sources.

Cost $20,261

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Earnings $76,370

Median earnings of all students 4 years after graduating.

Graduation rate 71%

Graduation rates below the school’s state average are shown in red. Schools with graduation rates in the bottom 25% nationally (49%) are not  displayed.

#20 in Marketing | #161 in Business

Ferris State University

Big Rapids, Michigan

Economic score 1.87

Our economic score ranks programs based on a combination of payback and EarningsPlus. Lower scores are better. Check our methodology page for details and data sources.

Cost $12,812

The median net cost of students who receive federal financial aid. This is lower than the price advertised by the school.

Earnings $64,239

Median earnings of all students 4 years after graduating.

Graduation rate 62%

Graduation rates below the school’s state average are shown in red. Schools with graduation rates in the bottom 25% nationally (49%) are not  displayed.

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How long does it take me to repay a bachelor's degree in marketing?

Years

3.7 years

The cost of the average bachelor's degree in marketing is covered by the new earnings of graduates in 3.7 years.

How much do graduates with a bachelor's degree in marketing earn?

Salary

$58,618

The median bachelor's degree in marketing graduate earns $58,618 4 years after graduating.

How much does a bachelor's degree in marketing cost?

Net cost

$19,349

The average annual cost of a bachelor's degree in marketing is $19,349. This is the net cost and considers only students that have received Title IV funds.

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