The 27 best accredited online marketing degrees

Pursuing a bachelor’s in marketing online has become a popular path for future marketing mavens. However, while online education is undeniably convenient and flexible, its quality can be a mixed bag. Unlike traditional institutions, which have had decades to cement their reputations, online programs face the challenge of proving their worth.

We’ve compiled the 27 best online bachelor’s in marketing programs based on a balance of affordability and potential graduate earnings. Whether you’re just starting your journey or looking to enhance your existing skills, this guide aims to simplify your search by narrowing down the best-value accredited online marketing degrees.

How did we compile this list of the best online marketing degrees?

For our list of the best online marketing degrees, we analyzed 104 accredited programs from across the country. These schools are either fully online, or they offer online programs as reported in the Integrated Postsecondary Education Data System (IPEDS), despite also having brick-and-mortar campuses. We chose the 27 highest-value programs based on our signature methodology, which evaluates the return on investment (ROI) of specific degrees and colleges.

» See also: The best on-campus marketing programs 2024

Best online marketing degrees based on ROI

1. Florida International University | Average earnings – $53,157

The best online marketing degree on our list is offered by Florida International University. FIU is a prominent public research institution based in Miami that has become one of the largest providers of online education in the country. Their online bachelor’s of business administration with a concentration in marketing provides students with a cost-effective avenue to earn a degree from a renowned institution.

The program is delivered in a fully online format, with accelerated course modules and multiple entry points throughout the year. The program prepares students for careers in e-marketing, advertising, public relations, logistics, marketing research, sales management, and more.

2. Fashion Institute of Technology | Average earnings – $57,625

The Fashion Institute of Technology is a public college located in Manhattan, New York City, and it is part of the highly ranked State University of New York (SUNY) system. FIT is renowned for its programs in fashion design, business, marketing, illustration, and various other fields related to art and design.

FIT offers a specialized online marketing degree in International Trade and Marketing for the Fashion Industries. It’s a 100% online 2-year program that prepares graduates to work in international trade and global fashion. Topics studied include fashion law, market research, and international finance.

3. University of Wisconsin, Madison | Average earnings – $83,360

The University of Wisconsin-Madison is the flagship campus of the University of Wisconsin System. It is a public research university renowned for its comprehensive academic programs in a wide array of disciplines. In recent years, the university has expanded its offerings to include a variety of online programs.

UW-Madison’s Bachelor of Business Administration with a specialization in marketing offers a robust foundation in business as well as in-demand marketing skills. Its graduates earn a higher median salary than any of the other programs on this list. UW-Madison’s program is highly flexible, with multiple start dates and a mix of 8- and 16-week course formats. Potential careers include:

• Brand/product management
• Business-to-business marketing
• Digital and social media
• Consulting
• Supply chain management

4. Utah State University | Average earnings – $67,969

Utah State University is a public research university located in Logan, Utah. As a major educational institution in the state, USU offers a broad spectrum of undergraduate and graduate programs across various disciplines.

USU has been in the online education space for 25 years, and it currently offers more than 70 different online degree programs. The Jon M. Huntsman Bachelor of Science in Marketing is divided across 10 industry-relevant courses with 3 yearly start dates. Courses are taught by faculty with real-world experience and focus on key marketing skills like effective research, data analysis, and the creation and implementation of marketing plans.

5. University of Houston, Downtown | Average earnings – $58,469

The University of Houston-Downtown offers several online programs that have been designed to maintain the academic standards of their in-person equivalents, with courses taught by the same faculty who teach on campus.

UHD’s online programs are technically “degree completion programs” for students who have completed core coursework elsewhere. Their BBA with a concentration in marketing offers a chance for students who already have core credits to earn a BBA in a short timeframe.

Courses offered include:

• Promotional strategy
• Consumer behavior
• Marketing management and strategy
• Social media marketing
• Business marketing

6. Washington State University | Average earnings – $69,991

Washington State University’s Global Campus offers fully online undergraduate and graduate programs, merging WSU’s academic standards with online flexibility. Their online marketing degree is offered through the Carson College of Business, which is part of the exclusive 2% of business programs with full AACSB International accreditation.

Upper division courses in the program are offered in a 7-week format, and students will have to take some courses during the summer. Topics covered include consumer behavior, marketing research, promotion management, marketing management, and international marketing. The school also offers a co-curricular program to help students develop professional skills through hands-on experience.

7. Florida Atlantic University | Average earnings – $53,315

Florida Atlantic University is a public university located in southeastern Florida. It offers a variety of undergraduate, graduate, and doctoral programs across multiple campuses in the state. The school also offers a number of online degrees, including an online BBA program in marketing.

FAU’s online marketing degree equips students with technical skills for roles in diverse industries, covering advertising, digital marketing, business analytics, and more, leading to careers such as marketing manager, brand manager, PR manager, and SEO specialist. The program is 100% online and is AACSB accredited.

8. New Mexico State University | Average earnings – $53,669

New Mexico State University’s online campus offers 70 affordable, 100% online, career-focused programs, including a Bachelor of Business Administration in Marketing. The program has AASCB International accreditation and offers a well-rounded education that meets global standards.

NM State’s online BBA in Marketing consists of 120 credits, including gen ed requirements, and “Viewing a Wider World” requirements – non-business courses to foster critical thinking, that can be replaced with study-abroad or military experience. Career options after completing this degree include:

• Advertising manager
• Creative director
• E-commerce marketing director
• Market research executive
• Product/brand manager

9. West Virginia University | Average earnings – $57,359

West Virginia University is a public research university located in Morgantown, West Virginia. WVU has garnered a reputation as one of the leading educational institutions in the Appalachian region. The school has over 50 years of experience providing distance education and currently offers 40 online degrees and 28 online certificate programs.

WVU’s online BSBA with a major in marketing is offered through the John Chambers School of Business and Economics. This fully online program adopts an asynchronous format, allowing students the flexibility to access lectures as per their convenience instead of fixed schedules. The program focuses on practical, hands-on learning experiences. It provides a solid foundation in strategic marketing management, covering global and societal marketplace nuances as well as the public and non-profit sectors.

10. The University of Texas Permian Basin | Average earnings – $50,003

The University of Texas Permian Basin is a public university situated in Odessa, TX. It is a member of the University of Texas System. UTPB offers 40 online undergraduate and graduate programs in fields like business, nursing, and education. These online courses are designed for flexibility while maintaining the academic standards of their on-campus equivalents.

Their AACSB-accredited online Bachelor of Business Administration in Marketing delves into traditional and digital marketing techniques, emphasizing consumer behavior and strategy development. Designed for working individuals, the program offers flexibility and can be paired with a certificate in digital commerce.

11. East Carolina University | Average earnings – $60,002

East Carolina University is nestled in Greenville, North Carolina and has established itself as one of the state’s prominent educational institutions. ECU offers a variety of online undergraduate and graduate degree programs designed to provide flexible learning options for students who might not be able to attend on-campus classes.

Their online BSBA in marketing is a degree completion program for students who have already earned general education credits elsewhere. Offered by the Department of Marketing and Supply Chain Management, the program equips students with the necessary tools and knowledge to navigate the dynamic world of marketing, preparing them for diverse roles in the industry.

12. Oklahoma State University | Average earnings – $56,827

Oklahoma State University is a public research university located in Stillwater, Oklahoma. The university’s online platform, known as OSU Online, provides students with the opportunity to earn degrees remotely, without compromising on academic quality.

Their BSBA with a concentration in marketing is offered through the Spears School of Business. Courses within the program can be accessed on-demand around the clock and feature multimedia materials and online activities to encourage teamwork among students. All of OSU’s online undergrad programs have a block rate tuition, charging the same for 12-18 semester hours, aiding in faster degree completion and financial planning.

13. University of North Dakota | Average earnings – $64,234

The University of North Dakota is the state’s oldest and largest university. The school has an online platform designed to reduce barriers to higher education access, through which it offers over 120 different degree and certificate programs, including an AACSB-accredited BBA in Marketing.

The online marketing program has 3 intakes per year – in August, December, and May. All students receive one-on-one support from business academic advisors to create the best pathway to degree completion. The program covers a wide range of marketing areas, from advertising to sales, while equipping students with hands-on skills like conducting social media takeovers, performing brand audits, and leveraging analytics to enhance consumer understanding and sales.

14. Northwest Missouri State University | Average earnings – $54,067

Northwest Missouri State University, located in Maryville, Missouri, is a public educational institution established in 1905. The school was one of the first in the U.S. to implement an “electronic campus” in the 1980s, providing students with personal laptops as part of their tuition. Today they offer affordable and high-quality online education though Northwest Online.

Their 100% online Bachelor of Science in Marketing equips students with skills to strategize and implement effective marketing campaigns, underpinned by rigorous research and strategy. The curriculum integrates foundational business concepts like accounting and management and emphasizes real-world applications. More than 95% of graduates find employment or continue their education within 6 months of graduation.

15. Park University | Average earnings – $54,447

Park University, with campuses in Parkville, Missouri, and Gilbert, Arizona, is a private institution established in 1875 that also provides a robust online education platform, with over 650 courses available online.

Their online BSBA in Marketing or Digital Marketing offers a comprehensive education in key business areas, preparing students for diverse careers in business, government, and even family business management. The degree is part of the university’s 4+1 Undergraduate to Graduate program, which allows students with a minimum of 60 undergraduate credits and a GPA of 3.0+ to take graduate courses for dual credit, potentially completing a master’s degree in as little as 1 year.

16. State University of New York at New Paltz | Average earnings – $57,478

SUNY New Paltz is a public university in the State University of New York system. Embracing the digital age, SUNY New Paltz offers various remote learning modalities, including fully online and hybrid options.

Their online AACSB-accredited bachelor’s in marketing offers dynamic learning techniques for students to grasp fundamental marketing principles, manage strategies, and enrich their skills, notably through a specialty in food marketing. The program is delivered via Brightspace, one of the leading learning management systems in the education sector.

17. Coastal Carolina University | Average earnings – $53,971

Coastal Carolina University, located in Conway, South Carolina, is a renowned public liberal arts institution. Its digital offerings are presented through Coastal Online.

The university’s online marketing major is housed within the Department of Marketing and Hospitality, Resort, and Tourism. This program can be pursued as a comprehensive bachelor’s degree or as a degree completion course for students transferring credits from other institutions. Additionally, the university’s chapter of the American Marketing Association (AMA) is dedicated to equipping students with essential training and tools to excel in the marketing field.

Areas of study include:

• Consumer market analysis
• International marketing
• Personal selling and sales management
• Advertising
• Social media marketing

18. Concordia University, Saint Paul | Average earnings – $57,161

Located in St. Paul, Minnesota, Concordia University, St. Paul is a Christ-centered liberal arts university. It belongs to a national network of 7 colleges and universities of The Lutheran Church – Missouri Synod.

CSP offers more than 40 fully online programs under their CSP Global program. Their Bachelor of Science in Digital Marketing can be completed in just 2 years and has a 97% admission rate. The program has been informed by HubSpot insights and includes practical skills and tools for real-world applications. It incorporates professional certifications and projects to bolster students’ portfolios and is supplemented by courses in programming.

Topics studied include:

• Search-engine optimization
• Data mining
• Social media strategy
• Automated email marketing
• Viral growth techniques
• Lead generation

19. Georgia State University | Average earnings – $59,099

Georgia State University is a public research institution located in downtown Atlanta, Georgia. Founded in 1913, it offers a wide range of undergraduate and graduate programs as well as 90+ online degree and certificate programs.

Among the school’s digital offerings is an online B.B.A. degree completion program with a concentration in marketing. The program allows students to apply credits from their associate’s degree or another undergraduate program toward a B.B.A. degree. The program equips students with foundational marketing knowledge and practical skills for successful careers in understanding and targeting markets, product development, and effective promotion.

Students who take 15 credits per semester (Fall and Spring) can expect to complete their degree in 2 years. All courses are asynchronous, meaning studies can easily combine with an internship or job.

20. Berkeley College, Woodland Park | Average earnings – $50,424

Berkeley College in Woodland Park is a career-focused institution offering a blend of traditional and innovative programs. Located in New Jersey, this branch of Berkeley College emphasizes hands-on learning, preparing students for successful careers in various professions, from business to healthcare. Qualified New Jersey residents can earn a debt-free degree through the Berkeley College New Jersey Opportunity Grant.

The school’s online Marketing Communications Bachelor of Business Administration offers a project-based curriculum designed with industry expert insights, emphasizing communication, hands-on learning, and technology application in marketing. It encompasses market research, strategic positioning, creative development, and media planning across traditional, digital, mobile, and social platforms.

21. Idaho State University | Average earnings – $58,182

Founded in 1901, Idaho State University has campuses in Pocatello, Meridian, Idaho Falls, and Twin Falls. It stands as one of only 6 U.S. institutions offering online programs from technical certificates all the way to graduate and professional degrees.

ISU offers a number of courses and programs online, some asynchronously (no scheduled class time) and some synchronously (where class meets online on specific days and times). Their AACSB-accredited marketing major is offered as a “flexible BBA”, which allows business students to double major in economics, finance, marketing or management with few to no additional courses. The program also has an optional entrepreneurship/small business emphasis.

22. Saint Peter’s University | Average earnings – $48,432

Saint Peter’s University is a Jesuit institution located in Jersey City, New Jersey. The school’s online offerings include an MS in Marketing Science with a specialization in mobile intelligence. The program teaches a STEM-based approach to marketing, utilizing machine learning, big data, and predictive modeling.

The online marketing science program is available in-person with evening classes from Monday to Thursday or online. It targets students who aspire to take on senior level management positions such as a Chief Marketing Officers or VP/Director positions in advertising agencies. Students will gain skills in analytics, modeling, and consumer psychology. All faculty possess industry expertise, particularly in marketing science and mobile intelligence, enriching classroom learning with their hands-on experiences.

23. Metropolitan State University | Average earnings – $56,170

Metropolitan State University, often referred to as Metro State, is a public university located in the Twin Cities of Minneapolis and St. Paul, Minnesota. Established in 1971, the institution offers a wide range of undergraduate, graduate, and professional programs with an emphasis on non-traditional learning and accessibility.

Metro State’s online marketing BS provides courses on topics like marketing fundamentals, consumer behavior, marketing research, communications, and global marketing. Every course in this major aims to deepen students’ comprehension of marketing as a diverse, integrated discipline crucial to an organization’s success. The degree can be completed with minors in international business, project management, or supply chain and operations management.

24. West Texas A & M University | Average earnings – $52,388

Located in Canyon, Texas, West Texas A&M University is a large public research institution; it was the first public institution of higher education in Texas. It originally served as an agricultural and mechanical college, which is where the “A&M” in its name comes from. Texas A&M offers more than 40 online degree programs that are flexible and affordable.

Their 100% online Marketing BBA is AACSB accredited. The program offers a deep exploration into the various nuances of marketing, from foundational principles to emerging trends. Graduates emerge well-equipped, ready to navigate the dynamic landscape of marketing and assume diverse roles in the industry, including sales and promotion, social media management, market research, entertainment marketing, and marketing management.

25. Walsh University | Average earnings – $53,570

Walsh University, located in North Canton, Ohio, is a private Roman Catholic university. Founded in 1960, it offers a diverse range of undergraduate and graduate programs, rooted in a commitment to intellectual and spiritual development.

Walsh University’s online BBA with a specialty in marketing delves into various marketing dimensions such as communications, consumer insights, branding, and sales. The program emphasizes applying marketing strategies across diverse platforms. Graduating students gain a comprehensive understanding of a marketer’s multifaceted roles in today’s digital era. This fully online program consists of 120 credits, allowing up to 88 credits to be transferred; it has 6 entry points throughout the year.

26. Western Carolina University | Average earnings – $51,579

Western Carolina University is a public university located in Cullowhee, North Carolina. Founded in 1889, WCU is part of the University of North Carolina system. WCU offers a variety of online programs spanning disciplines like business and nursing. These distance learning options combine WCU’s academic rigor with the flexibility remote learners need.

WCU’s distance BSBA in Marketing program mimics the on-campus curriculum, allowing distance learners to take identical courses taught by the same faculty as on-campus students. It is currently the only marketing program in North Carolina to offer a specialization in professional selling and sales management. Typically, students register for 6-9 credits each semester. The BSBA in Marketing comprises 120 hours in total: 42 hours in Liberal Studies, 36 in Business Core, 21 for the major, and 15-21 for general electives.

27. University of Memphis | Average earnings – $48,886

The University of Memphis, commonly referred to as UofM, is a public research university located in Memphis, Tennessee. Via its UofM Global initiative, the university offers an extensive array of online programs. UofM Global offers competitive tuition and financial aid for online students, complemented by 24/7 tutoring, dedicated academic support, and an attentive admissions team.

The 100% online BBA with a major in marketing is offered through the Fogelman College of Business & Economics. This degree requires 120 hours to complete and can include transferred credits from other institutions.